Advertising Your Podcast via Google Ads

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about advertising your podcast via Google Ads. Google ads is another behemoth of online advertising, and there's a good chance you see dozens of these every single day. Most search terms will turn up a handful of ads at the very top of the page. You can spot these because they have the “Ad” text beside them. If you have a show which answers a question, in any way, then Google ads could work really well for you. For example, you're a coach that teaches people how to be more confident on your show, or you're a running influencer who tells people what the best running products to buy are. If you know what people are searching for in your niche, and your show has an answer for that search, then you can use Google ads. They may not be *quite* as effective as organic content. But getting anything to the very top of a Google search result can be challenging, and takes a bit of time. So by all means, work on optimising your organic content for search. But in the meantime, putting some money behind a Google Ad or two can give you a nice boost in traffic to your site - and downloads to your podcast! Thanks very much for listening to Pocket-Sized Podcasting. And, for a deeper dive on this topic, head on over to [thepodcasthost.com/advertising](http://thepodcasthost.com/advertising)