Social Media Advertising

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about social media advertising. I know I’m never very positive or complimentary about social media. But, there are a lot of people looking at it every minute of every day. And, you can pay to advertise your podcast at them. Facebook is traditionally the mecca for social media ads because they have so much data on their users. You can really hone in on the audience you’d like to reach, from location, to interests, and even, the device they're using. For some, this is ethically questionable, but you’ll have your own opinions. The fact is, it’s out there as an option. Facebook isn’t the only platform you can run ads on either. There’s Instagram, Twitter, and TikTok, and probably ten more new apps by the time you hear this. Prolific social media users are some of the most distracted and angry people out there. So be prepared for the odd person who notices it to express outrage that they’re being advertised at on a platform they use for free. Anyway, that’s enough cynicism for one day eh? Thanks very much for listening to Pocket-Sized Podcasting. And, for a deeper dive on this topic, head on over to [thepodcasthost.com/facebookads](http://thepodcasthost.com/facebookads) Seriously, that’s a great guide by Gavin, so if social is your thing, then it’s well worth a wee look.