Event Sponsorship

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about event sponsorship. We’ve already talked about going to conferences and conventions in your niche. So how about sponsoring one to promote your podcast? Event organisers will tend to offer different sponsorship tiers. There’s usually a main event sponsor, though depending on the industry, this could be pretty expensive. Sponsorship of things like lanyards and canvas bags can be a lot cheaper, though, and pretty effective at the same time. With the lanyards, there are eyes going to them the whole day as people meet, and look at each other’s name. With bags, these are carried around the whole day and are constantly on display as attendees fill them full of swag. Both the lanyards and the bags are generally kept by attendees too, so there’s a good chance your branding will make it back home with them afterwards. The beauty of event sponsorship is that you don’t even physically need to be there. You can sponsor an event on the other side of the world, or multiple events at the same time! Thanks for listening to Pocket-Sized Podcasting. And, if you’re enjoying the show, please do leave us a rating and review on your listening app of choice. We really would appreciate it.