Guerrilla Marketing

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about guerrilla marketing. No, this isn’t about promoting your podcast at the zoo - although it could be. Guerrilla marketing is a low or no-cost unconventional advertising strategy. It allows you to engage with the public on a more personal and memorable level. The cool thing about this too, is that it’s offline, and happens out there in the real world. Examples of guerrilla marketing range from making creative and artistic changes to pre-existing environments, or, leveraging the crowd at some sort of gathering or event. This is all usually without any official permission. On the next few episodes we’re going to give you some examples of podcast promotion tactics that could fall under the guerrilla marketing category. In the meantime, for a deeper dive on this, check out [thepodcasthost.com/guerrilla](http://thepodcasthost.com/guerrilla)