Advertising Your Podcast on Spotify

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about advertising your podcast on Spotify. At time of recording, Spotify boasts well over 250 million “ad supported” listeners. You can create and run a 30-second audio ad for your show by signing up at https://adstudio.spotify.com Spotify ads are predominantly audio, though there’s a visual element too. They display your logo on screen with a “Learn More” button, whilst the ad is playing. The ads are played in-between songs or podcast episodes, to listeners who use Spotify on their free tier. Spotify ads are similar to social media ads in the sense that you set a budget and date range, before being offered an estimated number of ads to be served. For example, $500 might get you around 25,000 ads. They also let you really hone in on the targeting, selecting things like age, gender, location, and even the styles of music your ads will appear alongside. Thanks very much for listening to Pocket-Sized Podcasting. And, for a deeper dive on this topic, head on over to [thepodcasthost.com/advertising](http://thepodcasthost.com/advertising)